Alarmists Propose Rebranding ‘Climate Change’ for Greater Shock Value

Writing for AdAge this week, Aaron Hall argues that in order to get people to “take action” against climate change, “rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending.

https://www.breitbart.com/environment/2019/11/29/alarmists-propose-rebranding-climate-change-for-greater-shock-value/