Blocking 500 Million Users Easier Than Complying With GDPR – Bloomberg Quint

“‘‘Retailers must also be prepared to lose a sizable proportion of their customer database as subscribers ignore communications to opt in to receiving marketing messages or choose to take the opportunity to opt out in order to declutter their inbox,” she said.”

https://www.bloombergquint.com/business/2018/05/25/blocking-500-million-users-is-easier-than-complying-with-gdpr#gs.3w_eFcU