Harley-Davidson Needs a New Generation of Riders – Bloomberg

In the next few years, Harley will release more than a dozen motorcycles, many of them small, lightweight, even electric. The new Harleys are intended to reverse years of declining sales and appeal to a new rider: young, urban, and not necessarily American.

https://www.bloomberg.com/news/features/2018-08-23/harley-davidson-needs-a-new-generation-of-riders