The 21-page suit, which is seeking class-action status, alleges that New York City resident Brady Cohen visited the Casper website several times over the past six months while he was shopping for a new mattress. He didn’t know the company, which has disrupted a $14 billion mattress industry, was using NaviStone’s technology to learn his personally identifiable information (PII), such as his name and postal address, without his consent. Cohen wound up not buying a Casper mattress.
According to the court filing, Casper is able to observe the keystrokes, mouse clicks and other electronic communications and get detailed information on visitors’ habits, thanks to secret NaviStone code embedded in its site, which functions as an illegal wiretap.
Mattress startup Casper sued for “wiretapping” website visitors – CBS News