Nike’s Kaepernick Ad Has Cost The Company Over $4 Billion So Far | Zero Hedge

If the public backlash against other corporate brand names who have taken a vocal political stance is any indication, Nike faces considerably more pressure: companies from Dick’s (which saw a sharp decline in sales after it stopped selling guns), to ESPN, to Papa John’s, to Twitter and Facebook, to In-N-Out burger, have all seen an angry customer backlash – from either the left or the right – once these corporations entered the political arena, resulting in a hit to the top line, and ultimately, the shareholders’ pocket.

https://www.zerohedge.com/news/2018-09-04/nikes-kaepernick-ad-has-cost-company-over-3-billion-so-far