Growing traffic required a new mentality. Unlike television, print journalism had previously shunned the strategic pursuit of audience as a dirty, somewhat corrupting enterprise. The New Republic held an extreme version of this belief. An invention of Progressive-era intellectuals, the magazine had, over the decades, became something close to a cult, catering to a loyal group that wanted to read insider writing about politics and highbrow meditations on culture. For stretches of its long history, however, this readership couldn’t fill the University of Mississippi’s football stadium.